For leading FMCG manufacturers looking to optimize profitability through data-driven insights.
What Impaqtr can do for you
For leading FMCG companies, Impaqtr offers valuable insights through the Aurora platform enabling brands to optimize their profitability, today and tomorrow.
- We offer manufacturers Aurora, an insights platform, where all useful data, in or external, can be accessed in one single place.
- The ultimate goal of Aurora is to improve the communication of data and insights between manufacturers and retailers (supermarkets, webshops, wholesalers), in a way that they can both optimize their margin and act on business opportunities rapidly.
- With 4 different Insight modules, and more to come, we offer manufacturers more actionable insights on different retailers in Europe.
- For Brand, Trade, Marketing and Key Trade Managers: we offer personalised insights for each role to help you meet your targets.
- No hassle with IT, our cloud solution is easy to access, visually intuitive and requires no IT support.
These clients already have access to more actionable insights
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Do you want to know how they use Aurora?
Our valuable Insights
With our Insight modules in the Aurora platform, we offer manufacturers more actionable insights on different retailers in Europe.
Store-Level Insights
The ‘Retailer Store-Level Insights’ module of Impaqtr gives a comprehensible and flexible
insight in the store sales of retailers.
The ‘Retailer Store-Level Insights’ module of Impaqtr gives a comprehensible and flexible
insight in the store sales of retailers. Stores are the place where products and shoppers come
together. Therefore, it is important to understand what happens in these stores on topics like
assortment and field execution.
More about this solution >
Retailer Margin Insights
The ‘Retailer Margin Insights’ module of Impaqtr gives a comprehensible and flexible insight in your internal product margin and that of the retailer.
The ‘Retailer Margin Insights’ module of Impaqtr gives a comprehensible and flexible insight in your internal product margin and that of the retailer. Retailer Margin Analysis can be a critical measure that helps both parties to come to a collaboration agreement using
tailormade calculations.
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Promotional Insights
The ‘Promotional Insights’ module of Impaqtr gives a comprehensible and flexible insight into your retailer promotions.
The ‘Promotional Insights’ module of Impaqtr gives a comprehensible and flexible insight into your retailer promotions. To understand what promotional offers are creating the highest sales
impact at different retailers and to perform this analysis in a coherent and continuous way.
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Sell-Out Insights
The ‘Sell-Out Insights’ module of Impaqtr gives a comprehensible and flexible insight in your
sell-out data.
The ‘Sell-Out Insights’ module of Impaqtr gives a comprehensible and flexible insight in your
sell-out data. This module
helps brand-, trade marketing-, marketing- and key account managers to get market insights
on what is happening on the market.
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Use Cases
Leading FMCG manufacturers like yours are already improving their collaboration with retailers and are optimizing their profitability by working with Aurora.
Curious about their story? Read their cases here!
Improved Retail Performance With Store Level Insights
A world-renowned confectionery manufacturer was struggling to monitor store performance. Without the insights into which stores were generating the most revenue, or how much they were losing due to inefficient shelf management, it was almost impossible to make future plans. Aurora with ‘Store Level Insights’ was the solution they need.
Key Takeways
✓ View on assortment problems in real time
✓ Better identification of opportunities in the market
✓ Tracking performance of each sales representative
Key Takeways
✓ View on assortment problems in real time
✓ Better identification of opportunities in the market
✓ Tracking performance of each sales representative
