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Sell-Out Insights

For leading FMCG & Retail companies, The ‘Sell-Out Insights’ module of Impaqtr gives a comprehensible and flexible insight into your retailer promotions.

The ‘Sell-Out Insights’ module of Impaqtr gives a comprehensible and flexible insight in your sell-out data. Manufacturers often buy sell-out data from third parties like Nielsen, IRI, IMS, … and wants to distribute this data throughout the organization in an easy way. This module helps brand-, trade marketing-, marketing- and key account managers to get market insights on what is happening on the market.


 Objectives

  • Continuous insight in the sell-out data that forms the base for further analyses

  • Get an overview on different KPI’s like sales, turnover, market shares, distribution, promo shares…

  • Follow-up your own brands and benchmark with competition – Helps to create your business reviews in a fast and easy way.


Specifications

  • The ‘Sell-Out Insights’ module contains strong mathematical power to calculate relevant KPI’s visualized in dashboards and tables. – Insights are group into a product-, a category-, and an assortment view
  • Custom product segmentation can be implemented, so that it is aligned with your other business reports. – Benchmark retailers with aggregated markets like Total Belgium, Open Market…
  • The ‘Retailer Margin Insights’ module can be accessed through the ‘Aurora’ Platform. Product. Product mappings can be maintained by the customer through our shared One- Drive

 

Insights by Visualisation

  • Classic weekly timeline and calendar views

  • Aggregated views to compare retailers and brands.

  • Promotional segmentation views and rankings

  • Summarizing tables, …

 

Data Requirements

  • At the sales level monthly or weekly retailer selling-out of your own brands and competition SKU’s.

Possible Extensions

  • Multi country sell-out analysis

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